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Use of highlight color

We just installed three Xerox HLC 180s. Customers are requesting more digitally customized printing in black with one highlight color. The format gives them maximum visual impact at minimum cost, and...

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Color trends

Color will enhance a communications piece and draw attention to the most important messages. Which colors are hot? According to Pantone, the anointed ones are honeysuckle, coral rose and peapod, among...

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Web design trends 2012

What can you expect in web design in 2012? I suppose you wonder why a PrimeNet direct mail designer like me has opinions about web design. The reason is that you’re going to see some of the tried and...

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